ABOUT US

The Legacy of KARMA 1896: A Story Woven from Love, Legacy, and Community

In the heart of West Oakland, under the nurturing shade of a tightly knit community, my childhood blossomed with the guidance of a remarkable man—my grandfather, whom we affectionately called Grappa. Grappa was more than just a grandfather; he was a pillar of wisdom in our family village, which was lovingly comprised of my mom, Grandmother Lala, Grandpa, Uncle Winona, step-parents, and neighbors whose doors were always open.

Grappa’s life lessons were simple yet profound, with his teachings on KARMA resonating deeply within me. He always said, “Do good by people, and good things will come to you.” This philosophy didn’t just echo through my childhood—it became the cornerstone of my life. Despite the inevitable stumbles and the wrongs we all face, his words helped steer me back towards a path of integrity and generosity.

KARMA 1896 is not just a brand; it is a tribute to Grappa, born in the year 1896, whose spirit and teachings inspire every piece we create. From apparel to drinkware, coasters, towels, and blankets, each item carries a piece of his wisdom, designed to spread good karma through simple acts of kindness and community.

At the core of KARMA 1896 lies the essence of our culture—sleek, authentic, and unmistakably Oakland-grown. It’s a lifestyle brand that embodies the old-school values that anyone can adopt to enrich their lives and the lives of those around them. Our mission is to create an energy that not only resonates with everyone who encounters our brand but also perpetuates the cycle of positive actions and rewards.

Since launching, the intrigue around our brand has been profound—many ask, "What is KARMA?" while others simply admire the resonance of our logo. Each question and compliment opens a dialogue about how we live, the choices we make, and the echoes we leave behind.

KARMA 1896 is more than just a brand—it’s a movement. A movement that celebrates the legacy of a man who believed in the good of people, the strength of a community, and the endless possibilities that arise when we choose to do good.

The KARMA 1896 lifestyle brand is dedicated to him. 1896 is his birth year and his spirit lives on forever. 

Thank You for Your Patience while We Rebuild the KARMA 1896 site

Welcome to the home of KARMA 1896, where heritage meets modern day lifestyle in every design.

Please note, our iconic classic logo items (on the home page) are currently sold out due to high demand. We are working diligently to restock these beloved designs.

THE SHOP PAGE IS UP TO DATE.

Stay tuned for updates and thank you for your incredible support!

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  • "When I saw this shirt - it spoke to me. I'm a believer in Karma."

    Antoine 
  • "Everybody asks me where I got this shirt!"

    Ali 
  • "I like what it stands for...we all need good KARMA in our lives."

    Clarrysse 
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